Developing, Implementing and Monitoring an Information Product Quality Strategy
نویسنده
چکیده
The purpose of this paper is twofold. First it outlines the basic methodology for improving the design and manufacture of information products through the development, implementation, and monitoring of an information product quality strategy. Secondly, it shows how existing marketing techniques can be used to construct an information product quality strategy through the application of customer profiling and prioritization of information quality specifications and expectations.
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